Mass customization is the new frontier in business for both manufacturing and service industries. At its core is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value.[B. Pine II, Joseph (1993). Masse Customization – The New Frontier in Business Competition. Harvard Business School Press.] ARXUM is providing exactly this strategic advantage and economic value to users of the ARXUM Production Protocol.