Drivers of Mass Customization

Mass customization involves balancing operational drivers by defining it as the capability to manufacture a relatively high volume of product options for a relatively large market that demands customization, without tradeoffs in cost, delivery and quality. Exactly at this point lies the strength of ARXUM, as the ARXUM Production Protocol provides all operational production data at minimum costs to existing IT systems and blockchain based transparency for the supply chain.

Source: McCarthy, I.P. (2004). “Special issue editorial: the what, why and how of mass customization”. Production Planning & Control. 25 (4)

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